Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan

Simple tips for effective marketing.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

Latest business news

COVID-19 sick pay rebate scheme to end on 30 September

The government's scheme that enables small businesses to recoup statutory sick pay costs caused by the coronavirus (COVID-19) will end at the end of September.

20 Sep 2021

Register for our Newswire

Why not register to receive our monthly Newswire?

Once a month we'll send you an email packed full of essential business news and handy tax tips to help save you money.

Learn More »

Accessibility links

Sales and marketing

Latest business news

COVID-19 sick pay rebate scheme to end on 30 September

Register for our Newswire

Address: